Mind Enterprises is the project of Turin-born producer Andrea Tirone (b. 1985) and drummer Roberto Conigliaro. The duo rose to global attention in 2025 after lo-fi kitchen videos went viral, bringing their blend of Italo disco, electro and synthpop to a worldwide audience. Their debut album Idealist came out in 2016 on Because Music; their second full-length, Negroni Love, followed in May 2026. A sharp visual identity - retro athleisure, Campari, deadpan humour - is as central to the project as the music itself.
Mind Enterprises released their second album Negroni Love on May 22, 2026 via Because Music, with singles such as 'Misty Jungle', 'Burn It!', 'Tacchini' and 'Tuttosport'.
The duo made their Coachella debut in spring 2026, following a North American tour where most shows were sold out.
Mind Enterprises announced Negroni Love with the single 'Tuttosport', inspired by classic Italian football broadcasts and named after a Turin sports publication.
A series of lo-fi kitchen videos from Barcelona made Mind Enterprises go viral in 2025: they gathered hundreds of thousands of Instagram followers and tens of millions of views in a short time.
Mind Enterprises' track 'Idol' was sampled by Kungs for their hit 'Never Going Home', which gave the duo extra recognition.
